Penguatan Kapasitas Green Entrepreneurship Diaspora Indonesia di Jepang melalui Pendekatan Green Business Model Canvas Berbasis Komunitas
DOI:
https://doi.org/10.30734/j-abdipamas.v10i1.5317Abstract
ABSTRACT
The transformation toward a green economy requires strengthening sustainable entrepreneurial capacity, including within Indonesian diaspora communities abroad. This International Partnership Community Service Program (PkM-KI) aims to enhance green entrepreneurship literacy and the capability to design green businesses based on the Green Business Model Canvas (GBMC) among the Indonesian diaspora in Japan. The program was implemented through a blended approach consisting of online webinars, offline workshops, and digital mentoring. A total of 30 participants attended the offline workshop and served as respondents for the pre-test and post-test. The results indicate an increase in the average score from 2.30 to 4.46, reflecting a gain of 2.16 points. The program produced tangible outputs in the form of community-based green business idea designs and the establishment of the Greenpreneur Indonesia–Japan forum. The program contributed to improving participants’ cognitive capacity, self-confidence, and strengthening the socio-economic networking of the diaspora. The blended community empowerment model based on GBMC proved to be effective and adaptive to the geographical and time constraints faced by participants. This program is recommended for replication among other diaspora communities as part of the internationalization of community engagement initiatives based on the green economy.
Keywords: green entrepreneurship, Indonesian diaspora, green business model canvas, community empowerment, green economy.
ABSTRAK
Transformasi menuju ekonomi hijau menuntut penguatan kapasitas kewirausahaan berkelanjutan, termasuk pada komunitas diaspora Indonesia di luar negeri. Program Pengabdian kepada Masyarakat Kemitraan Internasional (PkM-KI) ini bertujuan meningkatkan literasi green entrepreneurship dan kemampuan perancangan usaha hijau berbasis Green Business Model Canvas (GBMC) pada diaspora Indonesia di Jepang. Kegiatan dilaksanakan melalui pendekatan blended: webinar daring, workshop luring, dan pendampingan digital. Sebanyak 30 peserta mengikuti workshop luring dan menjadi responden pre-test dan post-test Hasil menunjukkan peningkatan rata-rata skor dari 2,30 menjadi 4,46, dengan kenaikan sebesar 2,16 poin. Luaran konkret rancangan ide bisnis hijau berbasis komunitas serta terbentuknya forum Greenpreneur Indonesia–Jepang. Program ini berdampak pada peningkatan kapasitas kognitif, kepercayaan diri, serta penguatan jejaring sosial ekonomi diaspora. Model blended community empowerment berbasis GBMC terbukti efektif dan adaptif terhadap keterbatasan geografis dan waktu peserta. Program ini direkomendasikan untuk direplikasi pada komunitas diaspora lainnya sebagai bagian dari internasionalisasi pengabdian masyarakat berbasis green economy.
Kata kunci: green entrepreneurship, diaspora Indonesia, green business model canvas, pemberdayaan komunitas, ekonomi hijau
References
Ali Gufron, M. K., & Al-Majidah, Z. K. (2026). Kewirausahaan Berkelanjutan Pascapandemi: Pengaruh Literasi Digital, Kesadaran Lingkungan, dan Dukungan Kebijakan dalam Bisnis Hijau di Kalangan Pengusaha Muda. Indonesian Journal for Entrepreneurial Review, 4(2). https://jurnalfebi.uinsa.ac.id/index.php/ijer/article/view/2301
Amin, L., & Fajri, A. (2024). Entrepreneurial Self-Efficacy In Entrepreneurial Intention: The Mediating Role Of Entrepreneurial Education. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 12(4), 4017–4024. https://doi.org/10.37676/ekombis.v12i4.6562
Asmaraningtyas, L. W., Rahmawati, I. D., & Fitriyah, H. (2024). Green Business Innovation: Sustainable Business Model Development through Integration of Business Model Canvas, Design Thinking, and Islamic Business Ethics. Golden Ratio of Marketing and Applied Psychology of Business, 4(1), 45–62. https://doi.org/10.52970/grmapb.v4i1.337
Dhany, E. S., Darojati, H. A., Narimo, S., Suranto, S., Wahyudi, T. N., Jatmika, S., & Karima, M. (2022). Improving entrepreneur competency for the entrepreneur community using the Triple Helix approach. Proceedings of PROFUNEDU 2022, Advances in Social Science, Education and Humanities Research (ASSEHR), 711, 50–56. https://doi.org/10.2991/978-2-494069-71-8_7
Dude, S. A., & Kurjono. (2023). Psychological Characteristics and Social Entrepreneurial Intentions: A study among Accounting Education Students in Indonesia, Jurnal Pendidikan Ilmu Sosial, 33(2), 152-168, https://doi.org/10.23917/jpis.v33i2.3148
Edumadze, J.K.E., Govender, D.W. (2024). The community of inquiry as a tool for measuring student engagement in blended massive open online courses (MOOCs): a case study of university students in a developing country. Smart Learning Environment, 11(19), 1-41. https://doi.org/10.1186/s40561-024-00306-9
Faadilah, K. H., & Kurjono. (2023). Entrepreneurship Education and Perceived Behavioral Control Toward Social Entrepreneurship Intention University Student in Indonesia. Jurnal Pendidikan Ilmu Sosial, 33(2), 249-263. https://doi.org/10.23917/jpis.v33i2.3230
Harinurdin, E., Laksmono, B. S., Kusumastuti, R., & Safitri, K. A. (2025). Community Empowerment Utilizing Open Innovation as a Sustainable Village-Owned Enterprise Strategy in Indonesia: A Systematic Literature Review. Sustainability, 17(8), 3394. https://doi.org/10.3390/su17083394
Motta, V. F., & Galina, S. V. R. (2023). Experiential learning in entrepreneurship education: A systematic literature review. Teaching and Teacher Education, 121, 103919, https://doi.org/10.1016/j.tate.2022.103919
Nadhifa, S. R., Prabarini, A. M., & Wati, I. R. (2024). Green Entrepreneurial Behavior: A Review and Research Agenda. Research Horizon, 4(3), 243–250. https://doi.org/10.54518/rh.4.3.2024.278
Nowiński, W., Haddoud, M. Y., Lančarič, D., Egerová, D., & Czeglédi, C. (2019). The impact of entrepreneurship education, entrepreneurial self-efficacy and gender on entrepreneurial intentions of university students in the Visegrad countries. Studies in Higher Education, 44(2), 361–379. https://doi.org/10.1080/03075079.2017.1365359
Nurseto, T., Sulasmi, S., & Alwi, A. C. (2024). The business model canvas to develop entrepreneurial mindset in online learning. International Journal of Economics, Business and Accounting Research (IJEBAR), 8(3). https://doi.org/10.29040/ijebar.v8i3.14879
Prasetio, B., Supardi, E., Waspada, I., & Istikomah, N. (2025). Exploring green entrepreneurship for global economic sustainability: A bibliometric and systematic review. Jurnal Ekonomi Dan Bisnis, 28(2), 285–312. https://doi.org/10.24914/jeb.v28i2.13771
Rodrigues, M., & Franco, M. (2023). Green Innovation in Small and Medium-Sized Enterprises (SMEs): A Qualitative Approach. Sustainability, 15(5), 4510. https://doi.org/10.3390/su15054510
Rosário, A. T., & Raimundo, R. (2024). Sustainable Entrepreneurship Education: A Systematic Bibliometric Literature Review. Sustainability, 16(2), 784. https://doi.org/10.3390/su16020784
Shabbir, M. S., & Batool, F. (2025). Social Entrepreneurship for Community Development: The Role of Social Capital in Establishing Sustainable Enterprises. Journal of Social Entrepreneurship, 1–26. https://doi.org/10.1080/19420676.2025.2492060
Theresia, C., Octavia, J. R., Hermawan, D., & Sitanggang, S. S. (2023). Designing a Green Business Model with a Design Thinking and Business Model Canvas: Case Study of SMEs in Bandung. International Journal of Applied Research in Business and Management, 4(3). https://doi.org/10.51137/wrp.ijarbm.4.3.2023
Tuncer, B., & Korchagina, E. (2024). A Systematic Literature Review and Conceptual Framework on Green Entrepreneurial Orientation. Administrative Sciences, 14(6), 109. https://doi.org/10.3390/admsci14060109
Udeozor, V., Hughes, M., Ogundana, O. M., & Umoru, U. (2025). Enhancing entrepreneurial outcomes: The role of experiential pedagogy in compulsory entrepreneurship education in developing economies. Journal of the International Council for Small Business, 1–15. https://doi.org/10.1080/26437015.2025.2497250
UNEP. (2019). Global Environment Outlook – GEO-6: Healthy Planet, Healthy People. United Nations Environment Programme.
Wei, Y.-M. (2025). A Framework for Sustainability-Aligned Business Development Across Sectors: A Design Science Approach. World, 6(4), 153. https://doi.org/10.3390/world6040153
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
